Follow the companies that serve the audiences you want to capture. If you’re marketing to engaged couples, it would be a good idea to reach out to well-established wedding services brands like Zola or The Knot and apply to be featured on their vendor lists. High-quality wedding photographers are also always in high demand. If you want to take headshots exclusively, you’ll need to set up your space and equipment in a way that serves that niche. If you’re offering a full-service photography studio, it’s still necessary to know who your ideal client is. Consider Your NicheĪt the same time as you purchase your equipment, you’ll want to figure out your niche. Before going on a spending spree, research the materials you will need and price out what will best suit your needs for the initial stages of growth for your business. If you’re a film photographer, you’ll need a whole other set of equipment, including access to a darkroom. Being able to store, edit and process all of these photographs is important for sending them to clients. You’ll also need a computer with high bandwidth and storage space because photo files can be quite large. Adobe Photoshop is the most well-known, so that’s what most people start with. In addition to the camera, you’ll need to purchase a license for photo editing software. Making a list of everything you need and pricing them out is important to get started. You’ll also need memory cards and potentially external backup drives to safely store images, which can easily cost about $100 each. Wedding photographers or nature photographers will need to invest in very high-quality cameras and accessories due to the more spontaneous nature of their subjects.Ī top-notch camera can cost several thousand dollars, while individual lenses can cost up to $1,000 depending on their niche use. ![]() A professional studio will need not just a camera, but also lights, reflectors and backgrounds. In order to set yourself up as a competitor in the photography industry, you’ll need the best equipment possible.
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